Toyota Says Sorry

My dad taught me to always own up to my mistakes, and I try (read: I don't always but I have the best intentions) to make honesty my policy. Tonight (for the first time, maybe ever) I saw a large corporation do just that. Toyota is airing a pretty fantastic ad on all the major networks addressing the recent (massive) recall. While it's hard to forgive such a significant foible, Toyota's Marketing team nailed with the honesty-is-the-best-policy approach.

Check out the add here: